OUR STORIES AND EXPERTISE
sidarto bambang oetomo
In 1951 I was born in Leiden and spent my childhood in Oegstgeest were I attended the Rijnlands Lyceum. Even as a child I expressed the wish to become a medical doctor. And so I started studying medicine in Groningen.
When graduation approached I found myself in the luxurious position to be able to choose between further training in pediatric oncology and neonatology. Both fields were interesting, but the latter attracted me more, because it is most rewarding to cure a serious disease and give patients a long life to enjoy afterwards.
After spending almost 20 years in Groningen I was asked to come to the Maxima Medical Center (MMC) in Veldhoven to accept a position there in 2003. Given the great collaboration between the TU/e and the MMC I was appointed as a part-time professor Industrial Design where I worked on "design of technology for improving comfort of the premature baby".
Together with students I worked on a lot of projects and developed multiple prototypes aimed at improving the quality of life of the premature baby and the parent-child bonding. One of the project I worked on was the Smart Jacket, the predecessor of the Bambi-Belt.
I tried to get companies interested to adopt the Smart Jacket and bring it to the market. Most parties that I met, showed their interest and enthusiasm, but were reluctant to proceed in taking next steps. It was not before 2012 that the next iteration could be made, thanks to a grant of a pharmaceutical company. After this it was still difficult to bring the product development forward by myself.
Finding myself in a blind alley again, I almost came to a point to accept the fact that the Smart Jacket for babies in the NICU was not more than an illusion. So I was very pleased that my son, Fabio, showed more and more interest to take up the challenge of bringing the product to market. On one evening he said to me: “Hey dad, we're not going to let your bright ideas disintegrate on the shelf. Let's start our own business!”
FABIO BAMBANG OETOMO
Since my childhood I had been dreaming to become a doctor. I had not made up my mind what kind of doctor exactly, but it was clear that I would be stepping into the footsteps of my father, who is a pediatrician (neonatologist to be precise).
I was lucky enough to obtain an entry ticket into medical school in Groningen. It was a fun year, living on my own and enjoying student life. I even had classes taught by my dad, which was a nice experience! However, upon successfully closing the first year, I realized that becoming a doctor was not my thing and, therefore, decided to leave med school and study Actuarial Sciences in Amsterdam.
For me this step made a lot of sense as I was also very interested in Economics. In addition to that mathematics was a subject at school that I was quite good at, so I decided to study Econometrics / Actuarial Science. I thought that it would be more challenging than Economics, and believe me, it was!
Getting my masters degree in Actuarial Sciences opened the doors to very interesting positions at great companies. I worked with a great pleasure for two multinational companies (Deloitte and Mars) over the last 13 years, and was really enjoying myself as factory controller of the chocolate factory in Veghel. At the same time, I had already been advising my dad on how to bring his great inventions to market. At the end it became clear that the only way to have a real chance of succeeding, would be to give it all my time and attention.
With these thoughts in mind, I said goodbye to all my colleagues and great job at Mars and started working for Bambi Medical as per March 1, 2016. It has been an awesome experience so far!
So who am I? - Authentic, Empathic, Accountable, Credible, and Distinctive
I am an ambitious individual raised in a multi-cultural environment with international living and working experience of more than two and half decades (25+ years) in India, China & Europe. I always had a high affinity towards Innovation, Entrepreneurship and a Passion for delivering cutting edge technologies.
My industry experience started in the year 1992 with an Industrial robotics start-up, followed by setting up an automated plant at TATA Motors with more than 150+ industrial robots for its 1st indigenous Indian car, Indica. Moving on I successfully establishing an Embedded Systems Center of Excellence for a top 3rd Indian IT firm in Shanghai heading Intel ODC. A logical move for me was joining the Dell China team and leading their program & development of the first seven generations of the All-In-One PC portfolio. Making yet again an industry change I joined Philips Healthcare and managed the roll out of the first value segment MRI System in China. My most recent roll brought me to the Netherlands for Philips Healthtech’s business productivity initiative.
I was fortunate to make many firsts in my past corporate career having a track record of setting up successful new business initiatives (start-ups within the corporate environment). However, DEEP INSIDE MY HEART I felt something was still missing!!
Recently, I have taken the time to really hone in on what my core DNA and dream is! And during this journey of self-discovery I came across the focused, passionate and inspiring team of Bambi Medical with a strong, impactful and purposeful mission that exactly matched my personal and professional aspirations.
Now it feels like a huge weight has lifted off my back and suddenly everything seems brighter. My vision is clearer; the grass seems greener, the air smells fresher, the skies are bluer and my body weight seems lighter. I have a spring in my step and a newfound confidence that things are getting better.
Of all the things I've done in my past corporate career, I've come to realize that Bambi Medical is the perfect fit for my passion towards meaningful Innovation, my entrepreneurial dream, and my diverse experiences. I am happy to join the Bambi Medical dream of MAKING BABIES LIVES HAPPIER FROM DAY ONE; by wirelessly monitoring vital signs of pre-term babies and eliminating their stress and pain in support of their bonding with their parents.
I am proud of what this team has achieved so far. And I was truly inspired to join hands as CTO & Co-Founder to contribute to building the business foundation and pave the way for the Neonatal Intensive Care Unit (NICU) of Future. Another first!
The whole Bambi team heartfully welcomes Avi on board and is confident that with his technical guidance Bambi Belt WILL BE on the market and WILL MAKE babies lives happier from day one!!
Since my childhood I have always been fascinated by medical technology. I used to play with medical instruments of my father, who is a physician, and I dreamt of creating something magical that could help people. So, no surprise, that as grown-up I decided to study Biomedical Engineering. In particular, I was interested in medical devices used in hospital and their clinical assessments, especially regarding the implementation of medical technology for improvement of the quality and effectiveness of patient care.
During my master’s thesis at an Italian company, Masmec Biomed, I worked on a Health Technology Assessment Report for the medical device used for biopsy and thermal ablation of lung’s tumor. Now, already having an experience in the biomedical company, due to my interest in the clinical evaluations of medical devices, I wanted to find a job in a hospital environment. I worked for a year in a Clinical Engineering Service of the Province of Cosenza.
It was an interesting job, however my ambitions were not fully satisfied as I was thriving for a dynamic job in an international environment. This led me to make a decision to leave Italy and find a new challenging job in The Netherlands. That is when I met Fabio! He presented me Bambi Medical and his project of the Bambi-Belt. I thought: “What can be more challenging and dynamic than the startup world?” So, the decision was made!
Thanks to Bambi Belt, we can give hopes to parents who dream to cuddle their baby. I am sure that this experience can enhance my professional knowledge, but above all my personality. I am very glad to help preterm infants and to work with the Bambi team!
In my childhood driven to help people I dreamt to become a goodwill ambassador for UNICEF. I was excited with the work that Audrey Hepburn had done in Ethiopia and I wanted to be like her. When I grew up, I realized that becoming a goodwill ambassador was not realistic - this is an honour of very famous people only. Instead I chose journalism that gave me an opportunity to serve people by reporting issues of different groups of society. During my seven year career I was mostly focused on covering social topics – such as refugee crises in Georgia after war with Russia in 2008, healthcare topics, minority issues in Georgia. It was particularly rewarding to witness my articles leading to positive changes in the covered issues.
With appearance of social media and its increasing power I became interested in this new form of media communication. In particular, I wondered how new ways of communication empowered people by making them creators and broadcasters of the content themselves. I explored this phenomenon during my Research Master. Being immersed in the field and my childhood passion never lost, I decided to switch from practical journalism to communication management. In particular to help companies focusing on development of products facilitating well being of society.
That is why I was happy when I learned about Bambi Medical and was really excited to become a part of the team. To me Bambi Medical is the company that aims to serve society by improving quality of life of premature babies from their very first days of being on this planet. I believe that the Bambi-Belt has a great potential it will be a game changer in premature baby care.
Although I never worked in a company, the entrepreneurship is running through my veins. My family is of German origin and my grandfather owned a factory of lamp armatures in Berlin. As refugees for the Nazi regime they fled to the Netherlands, where my grandfather built the same business from scratch again. Years later, my father became CEO of the company and expanded the business further. However, after his death my mother had to take over his duties as a CEO of the company. She was a very strong woman who faced many challenges as female CEO in a men’s world.
I myself was trained as a Kindergarten teacher, but did not work as teacher for long. The reason for that is that I felt more affection for children with mental problems. Therefore, I spent more than 10 years in a clinic for child psychiatry.
When my first son was born, it took a long time before I was able to put him on my chest. The reason for this was the fact that I was still recovering from the anesthetics that I received for the C-section. It was a very had time for me as I thought this might had impact on my bond with my oldest son. From this personal experience I fully understand how important it is for newborn babies, especially for the premature infants, to be able to be closer to their parents.
Therefore, the Bambi-Belt to me is all about improving the mother-child bonding. I got acquainted with the precursor of the Bambi-belt (smart jacket) when one day Sidarto came home enthusiastically reporting that they succeeded in designing a jacket for monitoring heart rate using textile electrodes, that were not painful on removal from the vulnerable skin of preterm infants. I am very proud that my husband and son are presently working hard to bring this device to the market. I feel honored that Fabio asked me to do their financial administration. I hope the Bambi-Belt will create stronger mother-child bonds which is very important for both mothers and their children!
After finishing my job in the corporate world of Philips I have been looking at start-ups that could benefit from my background and experience in business-to-business marketing and marketing communication. It couldn’t be just any start-up; it had to be one that really had the potential to make a difference, to improve people’s lives emotionally or physically.
Along came Bambi Medical. What a great story. Being able to support the growth of pre-mature babies by eliminating these pesky leads and stickers that prevent them from having that much needed skin contact and bonding moments with parents and care-givers. What a great idea. I did not hesitate and took the decision after the first meeting. I wanted to be a part of this.
So here I am, trying to put Bambi Medical on the map and using my skills as a marketing communication and branding professional. To make you, dear reader, just as enthusiastic about this innovation as I am.
So who am I? I have been working for Philips most of my career. Started out with Hearing aids, moved to Test and measurement equipment, which later became part of Fluke. Went back to Philips to start in the semiconductor area, which became NXP and where I played a leading role in the creation of the NXP brand. Back to Philips again, lighting, where I focused on thought-leadership programs around Human Centric Lighting e.g. how lighting can improve our health and well being.
In between all this I went back to school and obtained a Master degree in Marketing with a thesis focused on branding through social media in a business-to-business environment.
Except for some time living and working in Silicon Valley for Philips I have lived most of my life in Eindhoven, breeding ground of many innovations.
I am looking forward to the time that the innovation of the Bambi-belt by Bambi Medical will make a huge difference in father and mother bonding with their pre-mature babies, giving them that extra boost for a happy and healthy life in spite of the circumstances around their birth.